In the Know with OCMS: New Year, New Look
Last year Osceola Chamber Main Street celebrated it’s 25th anniversary as a Main Street community. The board felt it was the perfect time to rebrand and refresh our toolkit. The new graphics provide a vibrant and memorable representation of our community. Along with reinforce our Mission and Vision:
Our Mission: to passionately provide support for stakeholders, encourage business development, and increase community engagement in the downtown district and beyond.
Our Vision:
-Preserve the historic appearance of the downtown district and support historic preservation measures in the community.
-Encourage business development by focusing support on retaining and expanding local businesses while recruiting new businesses to the community
-Involve stakeholders in volunteer efforts and community activities so they can help tell our story
-Showcase Osceola as a tourist destination
-Lead by example to develop the downtown district and all of Osceola
When it comes to brand colors it is important to find colors that represent the personality of the brand. Working with our designer we created a vibrant and versatile color palette to represent our dynamic community.
The base, maroon, an identifying color with our community (our school color). Orange (a representation of our great energy and determination; as spoken in our focus groups, the Osceola community is scrappy and figures out a way to get things done). Blue (association with tranquility and trust). Green (for growth and a nod to our quality outdoor spaces). Yellow (an accent color to spark feelings of vibrancy).
The 4 colors of the O represent the Main Street 4-Point Approach, a time-tested framework for community-driven, comprehensive revitalization strategy we utilize to drive our local efforts. Along with signifying the 4 sides of the square and plays into the well round community that we are.
Thank you to everyone who participated and supported us through the rebranding process the last few months and to the Main Street Iowa grant that funded our branding consultant. We're excited to share our new look and celebrate the community of Osceola!
Event Outlook
The 4th of July Celebration planning has begun and this year’s theme will be “Rockin’ in the USA”. The event will begin June 30 and run through July 4 with carnival being here all 5 days. We’re always looking for ideas and help; if you have a great idea to include in the celebration or want to help plan the event, give the office a call, 641-342-4200.
Mark your calendars the Daddy/Daughter Snowflake Ball is happening February 17 from 6-8pm at Lakeside Hotel Casino. SalonRED is offering a special princess package (hair curled, nails painted and a special princess crown for $25). Dad’s don’t forget the corsage at Flowers N More, their specials are Mini Carnation wrist corsage for $23 or a sweetheart rose wrist corsage for $32.
Business Buzz
- Check out Your Sweet Pickins Venue Pop Up Bakery February 4th, 11am-1pm.
- Having a girls weekend or want a romantic valentine’s weekend, check out The Grassroots Home Away from Home AirBNB. The first 3 bookings get 20% off.
-Reserve your Timber Ridge and Mayhew’s Market Valentine’s Dinner by February 3. The dinner will feature prime rib, shrimp, sides, roll and pie with your choice of dine in or carry out. The dinner will be Saturday, February 11 must RSVP by February 3.
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